Havas / Adobe AI Partnership

Havas booth at the 2024 Cannes Lions Festival

This project built on an established design system, requiring motion that felt native rather than layered on. The goal was not to reinvent the visual language, but to expand it thoughtfully.

I focused on translating static design principles into motion behaviors — defining how typography, layout elements, and compositional structure should move in a way that reinforced the existing system. Every transition and timing decision was made in service of clarity and continuity.

Rather than producing one-off animations, the work extended the design system into motion, creating a framework that could scale across placements while maintaining coherence.

Role: Storyboard Design, Motion Design, Compositing