After CommonBond’s rebrand, I joined the team to help translate the updated identity into motion across product marketing, social, and explainer content. Over several years, the work spanned multiple campaigns and formats, each designed to clarify complex financial products while reinforcing the new visual system.
After CommonBond’s rebrand, I joined the team to help translate the updated identity into motion across product marketing, social, and explainer content. Over several years, the work spanned multiple campaigns and formats, each designed to clarify complex financial products while reinforcing the new visual system.
Rather than applying a single motion treatment across everything, each campaign was approached with its audience and message in mind. Typography, pacing, and graphic language were shaped to support comprehension — whether simplifying refinancing logic, building trust, or driving performance in short-form social placements.
Across projects, motion functioned as structure. It guided hierarchy, reinforced tone, and made nuanced financial ideas feel more accessible without diluting their complexity. The result was a body of work that balanced adaptability with brand continuity over time.
Roles: Creative Direction, Design, Illustration, Animation (2D/3D), occasional Copywriting, Sound Design/Editing
Targeted Social Ads for Refi
Explainer
A refinanced student loan that automatically pairs the savings with a high-yield savings account.
NYC Subway & 360 Campaign - Summer 2019
